As the world of SEO changes, so do the techniques and strategies used to rank a website in search engine results pages (SERPs). What worked to optimize a site for Google a year ago may not work today. As Google continues to update its algorithm, it’s important for SEOs to stay up–to–date on the latest trends and changes. This will help ensure that their on–page SEO efforts are as effective as possible. In this article, I’ll give you a rundown of what advanced on–page SEO looks like in 2022. I’ll also provide some tips and tricks that you can use to make sure your website is optimized for the future.

What is On-Page SEO?

On-page SEO is the process of optimizing a website for the search engines. Optimization of the website’s content, structure, and tags etc comes under this domain. The goal of on-page SEO is to improve the visibility of a website in the search engine results pages (SERPs).

Why is On-Page SEO Important?

On-page SEO is important because it helps the search engines understand what your website is about. It also helps to improve the click-through rate (CTR) of your website in the SERPs. The higher your CTR, the more website traffic will be. SEO is a long–term game, and the changes that happen from year to year are usually pretty small. In fact, a lot of the “big changes” that have happened in SEO over the years have come from Google updates like Panda and Penguin, which were rolled out to catch black–hat SEOs and low–quality websites. That said, there are still a few things that you can do to make sure your on-page SEO is up to par in 2022. Here are a few tips:

Advanced On-Page SEO Checklist

Here are 15 things you need to look at while doing On-Page SEO. Let’s jump into them one by one:

1. Target long-tail keywords

The days of ranking for single-word keywords are long gone. In order to rank in today’s SEO landscape, you need to be targeting long-tail keywords. What are long-tail keywords? They’re simply keywords that are more specific and usually longer than traditional “head” keywords. For example, if you’re a plumber, you might target the keyword “plumbing services.” But a more specific and long-tail keyword would be “residential plumbing services in Tampa, FL.” Long-tail keywords are not only easier to rank for, but they’re also more likely to convert because they’re more specific.

2. Optimize your title tags

Your title tag is one of the most important on-page SEO elements, so it’s important to make sure it’s optimized. Your title tag should be no longer than 60 characters and it should include your target keyword. It’s also important to make sure your title is unique and descriptive.

3. Optimize your meta descriptions

Your meta description is another important on-page SEO element. Like your title tag, meta description has also an optimal length for optimization. It should be no longer than 160 characters and it should include your target keyword. Your meta description should be unique and describe what your page is about. This is important because your meta description is what shows up in the search results, so you want to make sure it’s enticing and will make people want to click through to your website.

4. Use keyword-rich headlines

Your headlines are important for a few reasons. First, they help Google understand what your page or post is related to. Second, they help improve your click-through rate from the search results. That’s why it’s important to use keyword-rich headlines. Your headlines should be clear, concise, and they should include your target keyword.

5. Optimize your images

Images are an important part of on-page SEO, but they’re often overlooked. Whenever you add an image to your website, make sure to include relevant keywords in the file name and fill out the alternate text field with a brief, keyword-rich description of the image.

6. Use internal links

Internal links are links that point from one page on your website to another page on your website. They’re important for a few reasons. First, they help Google understand the relationship between your pages. Second, they help improve the user experience on your website. And third, they help spread link equity (link juice) around your website, which can help all of your pages rank better in the search results.

7. Optimize Your Content

Like they said, “Content is the king”. It’s what people come to your website to read. That’s why it’s important to make sure your content is well-written and keyword-rich. Here are a few tips for optimizing your content: • Write keyword-rich content. • Make sure your content is well-written and informative. • Use different types of content (e.g., blog posts, articles, videos, etc.) to appeal to different types of people.

8. Optimize your website for mobile

Mobile optimization is no longer optional. In fact, Google now uses a mobile-first index, which means that the mobile version of your website is what’s used to determine your rankings in the search results. That’s why it’s important to make sure your website is optimized for smartphones. This includes things like having a responsive design, using large font sizes, and using a mobile-friendly navigation.

9. Use social media

Social media is a great way to promote your website and content. But it’s also important for SEO. That’s because Google takes social signals into account when ranking websites in the search results. So the more social engagement (likes, shares, comments, etc.) your website and content gets, the better your chances of ranking in the search results.

10. Implement schema markup

Schema markup is code that you can add to your website to help search engines understand your content. It’s a great way to improve your click-through rate from the search results and it can also help your website rank better for certain keywords.

11. Optimize Your Tags

Your tags are another important element of your website. They help the search engines understand the topic of your content. They also help to improve your CTR in the SERPs. Here are a few tips for optimizing your tags: • Use keyword-rich tags. • Use different types of tags to appeal to different types of people. • Use tags to organize your content.

12. Optimize Your Site Structure

Your site structure is another important element of your website. It helps the search engines understand the hierarchy of your website. It also helps to improve your website’s usability. Here are a few tips for optimizing your site structure: • Use a logical site structure. • Use keyword-rich page titles. • Use breadcrumbs to help people navigate your website.

13. Optimize Your Website for Voice Search

Your website should be optimized for voice search. This is because more and more people are using voice search to access the internet. Here are a few tips for optimizing your website for voice search: • Use long-tail keywords. • Use natural language. • Use question words.

14. Monitor your activity

The last thing you need to do is monitor your activity. This includes things like monitoring your website’s traffic and rankings, as well as your competitors’ traffic and rankings. There are a number of tools that you can use to do this, including Google Analytics and Google Search Console. By monitoring your activity, you can quickly identify any problems with your website or your SEO campaign, and you can then take steps to fix those problems.

• Google’s Keyword Planner is a free tool that can help you to find the right keywords for your website. It allows you to research keywords and see how they’re being used by people.
• Google Analytics is a free tool that can help you to track the performance of your website. It provides you with data about your website’s traffic, keywords, and more.
• Google’s Search Console is a free tool that can help you to optimize your website. It provides you with data about your website’s performance in the SERPs. It also helps you to find and fix any errors on your website.

15. Hire an SEO Expert

If you want to take your SEO to the next level, you can hire an SEO expert. An SEO expert can help you to optimize your website and improve your rankings in the SERPs.

Conclusion

Advanced on-page SEO is important for any website that wants to rank high in the SERPs. By following the tips in this article, you can make sure your website is optimized for the future.